Tuesday, 22 October 2013

Magazine evaluation 2


The masthead “Rolling Stone” is very well known and therefore Lady Gaga, who is featured, is placed in front it. The colour red stands out to the reader as it is contrasted with the background but also the white outline it has. It is made to look chunky and 3D by using a black shadow with the font. Similar to other magazines, the masthead is positioned at the top of the magazine and it covers the entire left to right so that there is no mistake to this being the magazine’s name.
The main colours featured are red, black, peach/orange and white. These colours are very bold but because the background isn’t white, but graduated blue, it doesn’t stand out as much as it would otherwise. The magazine has matched these colours due to the masthead and the models lipstick. The models skin colour also contributes to the main colours also because it’s a peachy white.
The cover line is not as obvious as most, however, the font is bigger and it overlaps her hair which none of the other stories do. By using a bigger font it makes it stand out more and catches the reader’s eye more than the other ones below. The first red text is also the main feature, linking to the cover line, which makes it stand out. The text is all positioned to the right of the magazine due to the fact Lady Gaga is looking towards the left. If there were text on the left, the reader would ignore the text on the right, because the model suggests that the left is more important. This also makes the plug stand out because it’s on its own on the right hand side of the magazine and the colours are very contrasting with the background and the title/hair.
The image of Lady Gaga is positioned centrally and is the entire stretch of the magazine. This shows that she is the main story featured. She is one of the biggest artists in the world and having her on this magazine ensures more readers because of her popularity. She is dressed to match the colour scheme with her skin tone, hair colour, black bra/eye makeup and red lipstick. Her expression is neutral and calm which contrasts with her cover line of “Monster goddess, a wild week with lady gaga”. This makes her image and persona to be laid back and that nothing is too much of a challenge for her.
The fonts are all the same but different sizes which creates simplicity. They have changed the font colour to red on the most important or significant words of the stories, such as “Lady Gaga” and “The voice” which readers are all familiar with. The font for the masthead remains the same because that is the most prominent feature of the magazine and how it is identified.
The price and the publish date are placed at the top right of the magazine above the masthead. This is to keep it out of the way, but still be noticed. Due to the price, this suggests that the target audience is 15-24 and those interested in music.

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